Blue Ocean Strategy by W. Chan Kim Harvard Business School Press 2005 True PDF {SPirate}

Blue Ocean Strategy by W. Chan Kim Harvard Business School Press 2005 True PDF {SPirate}





English | True PDF | 257 pages | 650 kB

What is Blue Ocean Strategy

Blue Ocean Strategy was developed by globally pre-eminent management thinkers Chan Kim and Renée Mauborgne. They observed that companies tend to engage in head-to-head competition in search of sustained profitable growth. Yet in today’s overcrowded industries competing head-on results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Lasting success increasingly comes, not from battling competitors, but from creating blue oceans of untapped new market spaces ripe for growth.

Blue Ocean Strategy challenges everything you thought you knew about strategic success and provides a systematic approach to making the competition irrelevant. Get inspired, learn more, watch the video below.


Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave?

Hardcover: 256 pages
Publisher: Harvard Business Review Press; 1 edition (February 3, 2005)
Language: English
ISBN-10: 1625274491
ISBN-13: 978-1591396192
ASIN: 1591396190

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