Lynda - Advanced SEO Developing an SEO-Friendly Website

  • CategoryOther
  • TypeTutorials
  • LanguageEnglish
  • Total size319.7 MB
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  • Last checkedJun. 14th '18
  • Date uploadedOct. 23rd '17
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Released: 9/18/2017

Advanced SEO goes beyond keyword research and tagging. It goes to the very heart of your website: its architecture, code, and data. Learn advanced SEO techniques to build an SEO-friendly website from the ground up. Marketing expert Brad Batesole explains how to optimize your architecture to improve site indexing and crawling, understand the impact of canonical URLs and smart URL management strategies, build keywords into images and alt text, and use structured data to help search engines like Google understand your pages better. He introduces tools and resources to help you audit and improve the technical aspects of your site, such as the Screaming Frog SEO Spider, PageSpeed Insights, the Ryte TF*IDF analyzer, and Chrome Developer Tools extensions like Lighthouse. Plus, discover how to optimize site speed and rendering, and explore how the future of the web—technologies like HTTP/2 and progressive web apps—will impact SEO.
Topics include:

   Improving site indexability and crawlability
   Creating your site architecture
   Picking a domain name
   Managing URLs
   Avoiding duplicate content with canonical URLs
   Using site tags
   Using descriptive image names and alt text
   Investing in structured data and schema markup
   Optimizing your code

Official Lynda Tutorial Link

Files:

Lynda - Advanced SEO Developing an SEO-Friendly Website 07. Conclusion
  • 01. Next steps.mp4 (1.9 MB)
00. Introduction
  • 02. What you should know before getting started.mp4 (3.0 MB)
  • 03. What is an SEO-friendly website.mp4 (3.5 MB)
  • 01. Welcome.mp4 (6.8 MB)
06. Technical Makeup
  • 04. HTTP2.mp4 (4.5 MB)
  • 05. Progressive web apps.mp4 (7.1 MB)
  • 02. JavaScript and the DOM.mp4 (10.9 MB)
  • 01. Site speed.mp4 (12.2 MB)
  • 03. Critical rendering path.mp4 (19.1 MB)
02. Creating Your Information Architecture
  • 08. Subdomains.mp4 (4.8 MB)
  • 04. Robots.txt.mp4 (7.0 MB)
  • 02. Improving site indexability.mp4 (7.1 MB)
  • 06. Creating your site architecture.mp4 (8.8 MB)
  • 09. Picking a domain name.mp4 (9.7 MB)
  • 07. HTTP vs. HTTPS.mp4 (11.2 MB)
  • 10. Site maps.mp4 (14.2 MB)
  • 05. Site information architecture.mp4 (18.3 MB)
  • 01. Indexable content.mp4 (19.6 MB)
  • 03. Crawlability.mp4 (23.1 MB)
01. Optimized Website Architecture
  • 02. Optimization from the perspective of Google.mp4 (5.6 MB)
  • 01. Components of on-site SEO.mp4 (9.4 MB)
03. Managing Your URLs
  • 03. Pagination.mp4 (7.2 MB)
  • 05. Mobile and desktop friendly.mp4 (7.9 MB)
  • 01. URL structure.mp4 (9.9 MB)
  • 04. HTTP status codes.mp4 (10.9 MB)
  • 02. Canonical URLs.mp4 (17.4 MB)
04. Optimizing Your Content Structure
  • 03. Image filenames and alt attributes.mp4 (8.1 MB)
  • 01. Site tags.mp4 (9.1 MB)
  • 02. Term Frequency–Inverse Document Frequency (TF-IDF).mp4 (11.4 MB)
05. Introducing Structured Data
  • 02. Schema.org.mp4 (10.0 MB)
  • 01. Structured data.mp4 (19.9 MB)

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