So What?: How to Communicate What Really Matters to Your Audience by Mark Magnacca 2014 PDF {SPirate}

So What?: How to Communicate What Really Matters to Your Audience by Mark Magnacca 2014 PDF {SPirate}

Description:

Supercharge your success by answering the one question everyone cares about, So What?: How to Communicate What Really Matters to Your Audience contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from Mark Magnacca, one of the world's leading sales consultants. It's tough, but true-the people you're trying to communicate with, sell to, or convince don't really care about you. Nor do they care what you're offering them-until they understand exactly how it'll benefit them. If you recognize that one hard, cold fact-and you know what to do about it-you'll make more money, achieve greater success, and even have more fun! Magnacca shows you how to answer the "So What?" question brilliantly, every time-no matter who's asking it or what you're trying to achieve. This book will transform the way you communicate: You'll use it every day to get what you want-in business and in life!
Mark Magnacca, President of Insight Development Group, is a recognized industry expert who specializes in helping advisors create a personal brand and effectively articulate their value proposition.

As a presenter, Mark’s mission is to bring a unique combination of dynamic content, relevant industry experience and an interactive presentation style that brings ideas to life.

Prior to founding Insight Development Group, Mark co-founded Wellesley Financial Services, a Financial education and investment management Firm. Over that 10 year period, he was responsible for creating innovative, practice-development and business-building strategies. These strategies have become the foundation for his book, “The Product is You,” and his training program for Financial Advisors, “The Results Accelerator Series.” Mark has worked with a wide range of financial services companies including:

• Merrill Lynch
• Smith Barney
• Pacific Life
• Principal
• American Century

His programs have also been featured in both print and television media including:
• The New York Times
• USA Today
• The Wall Street Journal
• Registered Rep
• Financial Planning
Mark is an active participant in The Strategic Coach Master’s Program. He is a graduate of Babson College where he majored in finance, investments and communication. He resides in the Boston area with his wife Kristen and two children.

About the author (2009)

Mark Magnacca has invested the past 15 years on a search for what sets great communicators apart. So What? is the result of five years of work simplifying this powerful idea to book form. Each idea has been tested in his own life and business, as well as with a wide range of clients. Mark’s unique ability to bring these ideas to life will enable you to easily understand them and apply them in your own life.



As founder and president of Insight Development Group, Inc., his seminar and training programs have been featured in The New York Times, USA Today, and on CNN’s MoneyLine. Mark has helped thousands of entrepreneurs, salespeople, and executives adopt a So What Mindset that makes them indispensable in any economic cycle.



Mark lives on Cape Cod, Massachusetts, with his wife Kristen and two children. A graduate of Babson College, Mark is the author of The Product Is You and is a participant in the Strategic Coach Master’s Program.

Paperback, 147 pages
Published May 1st 2009 by FT Press (first published 2009)
Original Title So What?: How to Communicate What Really Matters to Your Audience
ISBN 0137158262 (ISBN13: 9780137158263)
asin: B0028MBKD4
Edition Language English

Title So What?: How to Communicate What Really Matters to Your Audience
Author Mark Magnacca
Publisher FT Press, 2009
ISBN 0137013825, 9780137013821
Length 160 pages
Subjects Business & Economics
› Business Communication
› General


Business & Economics / Business Communication / General
Business & Economics / Leadership
Business & Economics / Skills




info hash: abb3fe953ca66c8d01988e29f7d08881cb6ca356


Please

SEED

, AS MUCH AS YOU CAN.

SEEDING is the least way of expressing gratitude to the uploaders.
SEEDING encourages to produce more uploads.
Thanks to ALL SEEDERS
:loveliness: :loveliness: :loveliness: :love: :love: ? :loveliness: :loveliness: :loveliness: :love: :love: ? :loveliness: :loveliness: :loveliness: :love: :love: ? :pirate::pirate: :pirate: ? ? ? ?